Unlock Passion. Unlock Earned Media. Unlock Growth.
We identify and connect brands with the most passionate shoppers in their category - SuperFans.
High Spend
High Influence
High Engagement
High Use
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SuperFans are the most valuable audience you’ve probably never heard of.
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1 in 10 shoppers in every category is a SuperUser.
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They are the engines of category growth.
And brand profit.
"The Nielsen Homescan database analyses the purchase behaviour of 100,000 households across 125 consumer-goods categories representing more than $400 billion in sales.
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They identified that brand SuperFans represent about 10% of shoppers in any product or category, delivering between 30-70% of sales and an even greater share of category profit.
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Their deep involvement with their chosen products and brands makes them powerful story-tellers who spread word of mouth to other consumers."
Passion Drive Growth
SuperFans open an ever-expanding number of possibilities for growth.
FAST GROWTH
We find and connect brands to
SuperFans who spend the most in
their category and have the highest
propensity to become habitual new
users of their products
COST-EFFECTIVE GROWTH
We eliminate wastage by excluding
existing brand buyers and
non-interested, non-buyers from our
programmes – every SuperFan we
recruit is individually vetted
EXPONENTIAL GROWTH
SuperFans are high-spenders with high influence - on average, every new SuperUser we recruit will introduce 5-7 other new users to your brand
UNLOCK THE POWER OF PASSION
UNLOCK EARNED MEDIA
UNLOCK WORD OF MOUTH
UNLOCK UGC + SOCIAL PROOF
UNLOCK THE BRAND PASSION MINDSET
We deliver measurable brand growth through Brand SuperFan Activations designed to accelerate awareness, trial, adoption and user acquisition via earned media
Nothing is more powerful at convincing new users to adopt your products than recommendations from people they know and trust.
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We have created over 200 award-winning Brand Word of Mouth programmes for the world's biggest brands.
Authentic User Stories.
Referrals.
Recommendations
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SuperFans are high spenders with high influence.
We capture their brand experiences and share them in the places where other potential users go to find out about you.
Creating authentic user content that is more trusted.
More influential. And more acted on.
As well as Brand SuperFan Activations we offer Brand SuperFan Insights unlocking the behaviours, motivations and triggers for brand switching, premium brand adoption and brand referral.
ABOUT US
We are not an advertising agency.
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The SuperUser Group is a specialist marketing services platform provider.
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Everything we do is designed to help brands grow.
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We do not create ideas. We create growth.
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Growth is our focus.
Growth is our purpose.
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Contact: ivan.palmer@superusers.agency