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More Influential than Influencers.

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WHY THEY MATTER

High Spend

High Influence

High Engagement

High Use

SuperUsers are the most valuable audience you’ve probably never heard of.

1 in 10 shoppers in every category is a SuperUser.

They are the engines of category growth.

 

And brand profit.

"The Nielsen Homescan database analyses the purchase behaviour of 100,000 households across 125 consumer-goods categories representing more than $400 billion in sales.

They identified SuperUsers represent about 10% of shoppers in any product or category, delivering between 30-70% of sales and an even greater share of category profit.

Their deep involvement with their chosen products and brands makes them powerful story-tellers who spread word of mouth to other consumers."

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GROWTH

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SuperUsers open an ever-expanding number of possibilities for growth.

FAST GROWTH

We find and connect brands to
SuperUsers who spend the most in
their category and have the highest
propensity to become habitual new
users of their products

COST-EFFECTIVE GROWTH

We eliminate wastage by excluding
existing brand buyers and
non-interested, non-buyers from our
programmes – every SuperUser we
find is individually recruited

EXPONENTIAL GROWTH

SuperUsers are high-spenders with high influence - on average, every new SuperUser we recruit will introduce 5-7 other new users to your brand

WHAT WE DO

FIND SUPERUSERS

SUPERUSER PRODUCT
EXPERIENCES
UNLOCK SUPERUSER
INFLUENCE

SUPERUSER ENGAGEMENT PROGRAMME

We use a proprietary algorithm based on our exclusive research into SuperUser motivations, behaviours and attitudes to identify and recruit SuperUsers at scale, in any category, for any product, in any market.

Nothing is more powerful at convincing new users to adopt your products than trying them.

Which is why we invite SuperUsers to sample your products for free, delivered directly to their homes.

 

In addition, we’ll manage every aspect of their experience to ensure that their first use, quickly leads to repeat use and a loyal new user.

Reviews.

Recommendations. Referrals.

SuperUser are high spenders with high influence.

 

We capture their brand experiences and share them in the places where other potential users go to find out about you.

 

Creating authentic user content that is more trusted.

 

More influential.

And more acted on.

Our 1-1 Guided Conversion programmes ensure your brand is always front of mind, and always there when it matters most in SuperUsers lives.

 

We share new usage occasions, send alerts about where to find deals or offers from your retail partners, and prompt on-going advocacy.

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ABOUT US

We are not an advertising agency.

The SuperUser Group is a specialist marketing services platform provider.

Everything we do is designed to help brands grow. 

We do not create ideas. We create growth.

Growth is our focus.

Growth is our purpose.

Olivia Clarkson, Global CEO, The SuperUser Group

CONTACT US

Thanks - we will be in touch soon.

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